Resources Library by ANA

What lies behind the veil

NFO WorldGroup Middle East and Africa has developed alternative methodologies and approaches to help mine consumer minds and tap into the Gulf Arab society that is seemingly inaccessible to marketers and marketing researchers. This paper reviews the...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: S. Shree Ram Reddy, Racha Makarem

March 30, 2003

Picture this!

This paper is a summary of findings from a photo study conducted among 450 kids aged 8 and 11 years from nine European countries: United Kingdom, Germany, Spain, France, Italy, Netherlands, Sweden, Denmark, and Norway. Kids were asked to take...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Delphine du Crest, Shari Donnenfeld

March 30, 2003

The hot buttons that trigger the entire nation

Brands that consistently do well in the market place are the ones that forge long term relationships with the consumer. These brands connect as they are anchored in powerful insights which trigger a positive response with the target audience....

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003

Authors: Subramanian Krishnan, Piyul Mukherjee

March 30, 2003

Talking the same language

The intention of this paper is to explain a new qualitative and quantitative methodology developed eight years ago and applied in different FMCG markets: detergents, fabric conditioners, and household cleansers in several West European countries,...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Pedro Zaragoza

March 16, 2003

Sensory semiotics

Our senses interact with each other and borrow from each other's expertise in satisfying needs, or emotional language, meanings, vocabulary. Each sense has its own dynamics and uses a 'language' and a system of signs, which to a certain extent has a...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Clara Origlia

Company: Market Dynamics International srl

March 16, 2003

Cognitive and emotional influences on fragrance experience

Fragrance experience is the product of the sensory properties of fragrance materials and the psychological processes involved in perception, memory and emotion. This paper provides an overview of experimental research that has examined the role of...

Catalogue: ESOMAR Fragrance Research Conference 2003

Author: Pamela Dalton

March 16, 2003

Identifying 'early adopters' internationally, using three dimensions

This paper demonstrates how intelligent analyses of existing single source databases can help identify key groups of 'early adopters'; not just in terms of demographics, but in terms of lifestyle and attitudes and internationally. It also...

Catalogue: Asia Pacific 2002

Authors: Rosi Ware, Michelle Crellin

December 1, 2002

Looking closely at the young Asian middle class

As China enters the WTO, the range of brands and products offered to consumers will increase to match Asian standards. Therefore, China's growing domestic market will increasingly become a main reference point for marketing trends in Asia, together...

Catalogue: Asia Pacific 2002

Authors: Michel Ladet, Ung Song

Company: RISC International (Europe) SA

December 1, 2002

Integrating qualitative research and futurism

This paper shows how the techniques of the futurist can be used to add value and insight to the marketing research process. The paper illustrates how approaches such as 'the report in the future' and 'Scenario Spinning' can be utilized in the...

Catalogue: ESOMAR Qualitative Ascending Conference 2002

Author: Ray Poynter

Company: The Future Place

November 10, 2002